That’s the only way I can explain scoring tickets to the Oprah show in Sydney without actually winning them.
How? My quest to see first hand what makes Oprah one of the most powerful businesswomen on the planet saw me ditch work and join the standby line for tickets on the morning of her first show in Oz.
It took 40 minutes in the line and several phone calls to my manager, promising that I’ll be back to work soon, before I overheard a young security guard mischievously asking if anyone wanted to buy a ticket.
Of course selling or scalping tickets to the Oprah Show was totally against the rules; to some it’s probably sacrilegious.
But despite my fears of bad karma, I was willing to test my luck, so I perked up and told the guard that I would buy the ticket on the proviso that it was valid and matched the amount of spare cash that I had in my wallet.
His offer of $100 was palatable, so I accepted and he escorted me to the ‘real’ ticket holder’s area.
Once there, his conscience must have got the better of him because he refused my money and said “…don’t worry about it, here are the tickets. Have a good time.’ I didn’t question him. Lady luck had found me!
Being at the Oprah show with a seat on the steps of the Opera House was not only entertaining but also inspirational and addictive.
There were of course the celebrity guests such as Jay-z and Bon Jovi, plus lap-tops and huge cash giveaways, and each audience member received a pearl-pendant necklace, however it was Oprah’s comments at the end of the show that made me realise why she is so successful.
If you’ve ever watched Oprah you would know she is big on life energy and what you do and how you treat people, will come back to you. She has built the success of her talk shows around this concept.
It’s this concept and her ability to find a common ground with strangers and address a crowd as though she is talking to the individuals within it, that allows her to capture audiences.
Once hooked, and okay not everyone is, but once hooked Oprah’s own magnetic energy serves to motivate people to believe in themselves, to take control of their lives and to enjoy laughing or crying out-loud.
When you really think about it, Oprah’s success has been borne out of making other people feel good about themselves. In fact addicted fans subscribe to her multitude of magazines and travel far and wide just to hear her speak. It’s almost like her word is gospel, and for many it is. The launch of her new television channel in 2011 might even require it’s own satellite dish to ensure enough reach.
The formula to Oprah’s success as I see it, is firstly a feel-good concept that ultimately inspires people and secondly it sells.
‘Financy’ draws on her experience in the world of finance. She writes financial education articles, presents online finance, real estate and business news reports for the Finance News Network and produces training videos for Kaplan Professional. She writes regular blogs for her own website Financy – where she aims to present finance information a bit ‘fancy’.